Press & Media

Writing about Dissensus.

Approved descriptions, downloadable marks, and the brand colours — everything needed to reference the lab accurately. If something is missing, ask: research@dissensus.ai.

01 · Boilerplate

How to describe us

Either description below can be quoted verbatim, in whole or in part. They are the canonical answers to “what is Dissensus?”

One line

Dissensus is a UK research lab formalising friction dynamics in multi-agent systems — the cost of coordination across markets, governance, cognition, and AI.

One paragraph

Dissensus is an independent UK research lab investigating adversarial systems — settings where competing interests generate structural conflict — through computational, empirical, and theoretical work. Its research programme, the Adversarial Systems & Complexity Research Initiative (ASCRI), treats friction as the through-line from markets and institutions to cognition and AI: coordination has overhead, and that overhead has structure. The lab is the research brand of Dissensus Ltd, registered in England and Wales (company no. 17309927), and publishes its research open access.

02 · Assets

Brand assets

The mark is two interlocking forms in productive tension — dissensus as function, not dysfunction. Use the variant that suits your background. Keep clear space of at least 50% of the mark’s width, and do not distort, rotate, recolour, or add effects.

Dissensus mark, monochrome white

Mono mark — white
for dark backgrounds

Dissensus mark, monochrome wine

Mono mark — wine
for light backgrounds

Dissensus mark, full colour

Full-colour mark
512 px

Also available: the social share card (1200×630) and the site favicon.

03 · Colour & type

The palette

Primary

Burgundy

#800020

Accent

Wine

#c8455f

Ground

Ink

#050505

AaAa
Typography

Inter · IBM Plex Mono

Inter for prose, IBM Plex Mono for labels and identifiers.

04 · Facts

Key facts

The full publication archive, with identifiers, is under Research; the programme is documented at systems.ac.

Founded
2026
Location
London, United Kingdom
Founder & Director
Murad Farzulla
Company no.
17309927
05 · Contact

Press contact

Include “Press” in the subject line.